Google has introduced new AI ad creation tools that allow advertisers to create titles, ad descriptions, and images thanks to artificial intelligence.
These tools also include the ability to edit images produced by the AI-powered Product Studio.
These tools allow advertisers to use artificial intelligence to transform text into new product images for free. It is useful for advertising agencies and companies that lack in-house designers, as the text and images generated can be easily reused.
Google also confirms that this tool will not create completely similar images, in order to avoid similarity between images used by two competing companies.
This technology also offers the possibility of improving low-quality images without the need to re-shoot and remove annoying backgrounds.
On the other hand, ad creators using Google's Performance Max campaign product can create ads tailored to Google sites like Search and Shopping.
Google enhanced the Performance Max campaign product in 2021 to be more effective and sustainable, introducing improvements and new features such as campaign-level brand exclusions, asset set reporting, and search topics.
There's also an advanced photo editing solution similar to Magic Editor, which is available to users of the new Google Pixel 8 phones. This solution allows customers to update existing visual ads and make relevant changes without losing the original elements of the design.
Thanks to this technology, companies can create professional images for their advertisements without the need for expensive photo shoots. Retailers using Next Merchant Center can also leverage AI tools to create advertising content. All of this content goes through the SynthID AI tagging process to ensure AI-generated content can be tracked.
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