The field of short videos is one of the most profitable areas for technology companies and platforms specializing in this, and it is known that Instagram and Snapchat dominate this field, in addition to TikTok, which has achieved great success in a short period, and it seems that YouTube will not stay long in Spectator.
YouTube was, in turn, trying to launch a new feature that competes with TikTok, and this is a new feature under test called Shorts, which is completely similar to what is available on TikTok and Instagram's Reels, as users will be able to access this feature from the YouTube platform on The smartphone then records video clips with a duration of no more than 15 seconds, and it is possible to add a number of additions such as filters and effects with enhanced reality and others.
YouTube revealed the new feature Shorts in the middle of last year, and the company had started experimenting with this feature since that period in India, which is the second-largest global technical market after China and the first in the world for YouTube, and it seems that the results were very satisfactory. For the company, numbers indicate that this feature achieves 3.5 billion views per day, which is a very huge number in one country.
YouTube said that the Shorts feature helps people all over the world watch short videos on YouTube, while the company indicated that it is looking to expand the Shorts feature to other markets this year.
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