Microsoft, like other companies in the digital world, is trying to promote its new products, especially in light of intense competition with well-known companies, but provocation and reducing the value of the products of competing companies may also be among the strategies used in this regard
And Microsoft has revealed a new promotional video in which it promotes its new Surface Pro 7 tablet computer through a short video that lasts for a few seconds in which Microsoft compares this device to another device, which is the Apple MacBook Pro device, in a provocative attempt to reduce it at the expense of its new device
And the new video, which lasts thirty seconds, is based briefly on an enumeration of the strengths of Surface Pro 7 at the expense of the MacBook Pro, according to what we see in the explanations of the young man who appears in the video, as the first point that the video focused on is the stylus in addition to the touch screen on the Surface Pro 7 in addition to that the device's keyboard can be disassembled and re-installed, unlike the MacBook Pro
The video also focuses on the ability to run Surface Pro 7 for all applications, especially those for games, while the last point was to focus on the price offered by Microsoft, which is $ 890, compared to $ 1299 for the MacBook Pro, and it seems that we may soon be in front of a response from a company Apple on this sponsored video by Microsoft
"AI Unbound: Shaping the Future, One Algorithm at a Time".