Google and Microsoft are funding TikTok competitor after failing to acquire it

At a time when the US authorities are still trying to find a suitable solution for the Chinese application, TikTok, since the issue of US companies' acquisition of the application’s activity on US soil has stalled, in addition to the repeated failure of the US authorities to ban the application due to judicial interference, it seems that things are moving in another direction

The media indicated during the past days that Microsoft and Google had provided funding for one of the famous Indian applications competing for the TikTok application, which provides content similar to that provided by the Chinese application, as Microsoft was among the potential buyers of TikTok application activities in the United States of America, But things are still faltering so far, which is what has prevented Microsoft from taking over the application activities

The news indicates that the Indian company VerSe Innovation, the developer of the popular video app Josh in India, which is similar to the TikTok app and its competitor, has submitted a funding request worth $ 100 million, and Google and Microsoft have entered the line of investment in this emerging Indian company, which is What predicts a strong competition coming between the Indian and Chinese applications, and as a reminder, the Indian market is the largest in the world after the Chinese market, and the TikTok application is a banned application in India along with many famous Chinese applications, which deprives it of hundreds of millions of users.

Josh is the most popular app in India in its class, with 1.5 billion videos posted daily on the platform, and the app has nearly 77 million active monthly usersc